Detecting, Solving Inefficient Ad Strategies
Intro
Dangit! is a startup company with a mobile app featuring unique abilities to influence certain consumer decisions. Hype mechanisms such as “transformative”, “revolutionary”, “paradigm shifting”, and “disruptive” often tout products or services that are little more than fresh paint on well-established products in mature markets. Dangit! surpasses these superlative claim promises.
Dangit! identifies and resolves differences between inefficient targeted advertising, and those advertisements that are genuinely productive, on multiple levels. Evidence of this need resolution is proven by advertisers’ growing demands for more efficient lead generation spending, while platforms seek more effective conversion methods to validate A.I.’s effectiveness.
The Supposed Benefit
The electronic media industry thrives through creation of innovative content and programming, drawing users to promote product advertising in support of their models, while search and social media platform providers blanket their venues with ads to the supposed benefit of advertisers. By lulling Marketers into believing current conversion rates are effective, the advertising industry and their platform partners convince marketers to spend vast sums on these relatively inefficient methods..
Questioning the Veracity
Growing concern over these platforms’ ad impression veracity and conversion rate claims have forced marketers to rethink their wild west online ad strategies. These advertisers have begun demanding that platform providers and middlemen all create better ad efficacy tools as increased spending fails to correlate to increased revenues, sparking the migration of advertising dollars back to more verifiable ad platforms.
On Privacy
Purchase and Fulfillment
A New Territory
